ESMART® Reader POS identifies a retail client using a smartphone

6 June 2018
ESMART® Reader POS identifies a retail client using a smartphone

The ISBC Group is expanding the product line of Russian readers. New ESMART® Reader POS is designed for retail network loyalty systems. The devise identifies customers of shops, restaurants, clubs and others retail enterprises using mobile phone.

ESMART® Reader POS works with mobile phones via Bluetooth Low Energy (BLE) at a range of up to 10 m, with smartphones and smart cards by NFC - identification range up to 7 cm. Reliable reading of customer information will identify the customer, provide optimal conditions for service and provide individual discounts.

In loyalty systems, the ESMART® Reader POS provides client identification via iPhone, Android, ESMART® Access Identifiers and popular smart cards based on NXP MIFARE® chips. Regardless of whether you use plastic contactless discount cards or have implemented virtual cards on mobile phones, our reader guarantees reliable operation of the system. It is located in the cashier zone in clubs, restaurants, shopping networks, entertainment centers, petrol stations.

ESMART® Reader POS is developed and manufactured in Russia. It is possible to personalize it in the corporate style of the customer. The reader is equipped with the system "Smart anticollision" - automatically selects the right smart card or mobile from among all that are next to the device. It is easily integrated with the cash register via USB, fully compatible with PC and any cash software.

"Loyalty systems of retail networks are increasingly abandoning the usual plastic cards with magnetic stripe, barcode and QR-codes in favor of contactless smart cards and virtual cards in smartphones. ESMART® Reader POS makes it possible to realize these possibilities with minimal costs. It easily integrates with the cashier, recognizes the customer on the smartphone, allows you to use your mobile application to identify the customer at the checkout, provides security, protection against forgery of bonus / prepaid smart cards and virtual cards. The reader is already used in one of the largest and most famous retail chains in Moscow, focused on the premium segment. ISBC technologies increase customer loyalty and ensure the growth of retail revenue, "said Sergey Panov, General Director of AT Bureau LLC (developer of ESMART® Access technology), a business unit of the ISBC Group.

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